About the Cool Business Collective

By using the power of good business, we can help protect the future for the next generation.

WHY?

The Petaluma City Council unanimously adopted the Blueprint for Climate Action in 2024. Within that guiding document, there are many action items that only the business community can address.

Luckily, Petaluma is known as a longtime leader in planet-friendly business practices. Add that to the power of entrepreneurial energy, and we open up a whole new realm of possibilities.

Cool Business Collective

Cool Business members gather regularly to share ideas and best practices as we work together to build a healthy, happy, and planet-friendly city. By creating a collaborative team spirit, we make it enjoyable to learn from each other and take action together. This collective effort becomes more powerful than the sum of its individual parts. And it’s more fun!

Cool Businesses work together to: Build Community + Prepare for Emergencies + Rethink Consumption + Transform Transportation + Improve Buildings + Restore Nature

Check out our Cool Businesses here!

Certified Green Businesses

In the spring of 2026, Cool Petaluma piloted a Green Business Certification Cohort program to help 17 local businesses obtain their California Green Business Certification. Together, we TRIPLED the number of Green Businesses in Petaluma! Check out our Spring 2026 Green Business cohort members here.

Latest Green Business Certification Cohort Kicking Off August 2026

On August 24th, our partner April Frederick (the owner of Estuary), will launch the next Green Business Certification Cohort. Her goal is to get 20 more local businesses Green Business Certified to support their financial and ecological sustainability and make Petaluma the greenest city in California!

Check out the Fall Green Business Cohort schedule here and RSVP by emailing April@ShopEstuary.com.

Resources

Looking to improve your business? We have resources here.